Press Release

FOR IMMEDIATE RELEASE


AVEENO® Daily Moisturizing Lotion
Unique Natural Oatmeal Formula Relieves and Protects Dry Skin

PRODUCT DESCRIPTION:

According to recent research, eighty percent of women complain of dry skin. AVEENO® Daily Moisturizing Lotion contains natural oatmeal, known for its ability to soothe dry skin and rich emollients to provide 24-hour moisturization leaving skin soft, smooth and healthy looking. A natural complement to AVEENO® Daily Moisturizing Foaming Bath, apply lotion to hands and body or wherever skin feels dry or irritated.

CONSUMER INSIGHTS1:

· 71% of women aged 18-64 use hand and body lotion year-round
· 86% of lotion users are looking for a lotion that absorbs completely and quickly
· 82% of hand & lotion users want long-lasting moisturization

SPECIAL BENEFITS:

· Unique natural oatmeal formula helps prevent and protect dry skin
· Provides long-lasting moisturization - up to 24 hours
· Helps prevent and temporarily protects chafed, chapped or windburned skin
· Non-greasy and fast absorbing
· Won't clog pores
· Fragrance free
· Hypoallergenic and gentle enough for sensitive skin

AVAILABLE: National food, drug and mass merchandisers
PRICE: $5.99 for 8 oz. Tube / $7.99 for 12 fl. oz. Pump
CONTACT: RPR Marketing Communications, 212-317-1462

Recommended by dermatologists for 60 years, AVEENO® products capture the efficacy of natural ingredients to deliver real skin care benefits.

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