BlackNLA - African American Los Angeles

Press Release

FOR IMMEDIATE RELEASE

“Beastly” is an edgy teen romance about learning how to see past false surfaces to discover true inner beauty.

Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth and opportunity – and a wicked cruel streak. Prone to mocking and humiliating “aggressively unattractive” classmates, he zeroes in on Goth classmate Kendra, inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion. She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible.

Repulsed by his appearance, Kyle’s callous father banishes him to Brooklyn with a sympathetic housekeeper and blind tutor. As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens) if she will consent to live in Kyle’s Brooklyn home. Thus begins Kyle’s journey to discover true love in this hyper-modern retelling of the classic “Beauty and the Beast” story.

Vanessa Hudgens and Alex Pettyfer star in BEASTLY. Daniel Barnz (“Phoebe In Wonderland”) directs for CBS Films, the film division within CBS Corporation (NYSE: CBS.A and CBS). The project commenced principal photography in Montreal on June 13, 2009. Susan Cartsonis (“No Reservations,” “What Women Want”) is producing through her company, Storefront Pictures. Roz Weisberg is co-producing. In addition to his role as director, Barnz wrote the screenplay, which is based on the Alex Flinn novel of the same name.

Attached are two photographs of our leading man Alex Pettyfer. From left to right Alex as the character Kyle Kingson and Alex as Hunter after his transformation. Please feel free to utilize these photographs when discussing BEASTLY on your website.

BEASTLY will open in theaters on July 30th, 2010.

About CBS Films

CBS Films, established in 2007, plans to produce four to six movies a year spanning all genres, with production budgets up to $50 million per film.

CBS Films is currently in production on two films: the romantic comedy “The Back-Up Plan,” starring Jennifer Lopez and Alex O'Loughlin, directed by Alan Poul; and the edgy teen romance “Beastly” starring Vanessa Hudgens and Alex Pettyfer, written and directed by Daniel Barnz. The film is based on the Alex Flinn novel of the same name. The studio just wrapped production on “The Untitled Crowley Project,” an inspirational drama starring Harrison Ford and Brendan Fraser, and co-starring Keri Russell, directed by Tom Vaughan. The studio also just signed on to the action-thriller “Faster” starring Dwayne Johnson and to be directed by Phil Joanou. Principal Photography on “Faster” is scheduled to commence in late-August. The company's development slate includes the Susannah Grant-penned romantic drama “I’ll Be There,” (a remake of the successful Korean film “A Moment To Remember”); “Consent To Kill,” an action-thriller based on the Mitch Rapp character from the best-selling Vince Flynn novels; the romantic thriller “The Eternals” written by Chris Hauty and directed by Jeff Wadlow; “The Station,” a thriller set against the International Space Station and based on a popular Boom! Studios comic book series; an action-adventure feature adaptation of the long-running TV show “Gunsmoke”; and a remake of “My Fair Lady,” based on the classic musical by Alan Jay Lerner and Frederick Loewe, which is being co-developed with Columbia Pictures.

Press Contacts:

Maggie Schmidt 310-575-7027 maggie.schmidt@cbs.com

Gillian Fischer 310-575-7032 gillian.fischer@cbs.com

Michelle Rydberg 310-575-7028 michelle.rydberg@cbs.com




			Press Release FOR IMMEDIATE RELEASE “Beastly” is an edgy teen romance about learning how to see past false surfaces to discover true inner beauty. Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth and opportunity – and a wicked cruel streak. Prone to mocking and humiliating “aggressively unattractive” classmates, he zeroes in on Goth classmate Kendra, inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion. She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible. Repulsed by his appearance, Kyle’s callous father banishes him to Brooklyn with a sympathetic housekeeper and blind tutor. As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens) if she will consent to live in Kyle’s Brooklyn home. Thus begins Kyle’s journey to discover true love in this hyper-modern retelling of the classic “Beauty and the Beast” story. Vanessa Hudgens and Alex Pettyfer star in BEASTLY. Daniel Barnz (“Phoebe In Wonderland”) directs for CBS Films, the film division within CBS Corporation (NYSE: CBS.A and CBS). The project commenced principal photography in Montreal on June 13, 2009. Susan Cartsonis (“No Reservations,” “What Women Want”) is producing through her company, Storefront Pictures. Roz Weisberg is co-producing. In addition to his role as director, Barnz wrote the screenplay, which is based on the Alex Flinn novel of the same name. Attached are two photographs of our leading man Alex Pettyfer. From left to right Alex as the character Kyle Kingson and Alex as Hunter after his transformation. Please feel free to utilize these photographs when discussing BEASTLY on your website. BEASTLY will open in theaters on July 30th, 2010. About CBS Films CBS Films, established in 2007, plans to produce four to six movies a year spanning all genres, with production budgets up to $50 million per film. CBS Films is currently in production on two films: the romantic comedy “The Back-Up Plan,” starring Jennifer Lopez and Alex O'Loughlin, directed by Alan Poul; and the edgy teen romance “Beastly” starring Vanessa Hudgens and Alex Pettyfer, written and directed by Daniel Barnz. The film is based on the Alex Flinn novel of the same name. The studio just wrapped production on “The Untitled Crowley Project,” an inspirational drama starring Harrison Ford and Brendan Fraser, and co-starring Keri Russell, directed by Tom Vaughan. The studio also just signed on to the action-thriller “Faster” starring Dwayne Johnson and to be directed by Phil Joanou. Principal Photography on “Faster” is scheduled to commence in late-August. The company's development slate includes the Susannah Grant-penned romantic drama “I’ll Be There,” (a remake of the successful Korean film “A Moment To Remember”); “Consent To Kill,” an action-thriller based on the Mitch Rapp character from the best-selling Vince Flynn novels; the romantic thriller “The Eternals” written by Chris Hauty and directed by Jeff Wadlow; “The Station,” a thriller set against the International Space Station and based on a popular Boom! Studios comic book series; an action-adventure feature adaptation of the long-running TV show “Gunsmoke”; and a remake of “My Fair Lady,” based on the classic musical by Alan Jay Lerner and Frederick Loewe, which is being co-developed with Columbia Pictures. ** Press Contacts: Maggie Schmidt 310-575-7027 maggie.schmidt@cbs.com Gillian Fischer 310-575-7032 gillian.fischer@cbs.com Michelle Rydberg 310-575-7028 michelle.rydberg@cbs.com