Uncover the secrets of modern marketing and how it subtly influences our decisions at The Invisible Influence event!
Thursday, May 22 · 5 – 8pm PDT.
Highly Likely
4310 West Jefferson Boulevard Los Angeles, CA 90016
The Invisible Influence: Decoding Modern Marketing is an engaging and thought-provoking event designed to uncover the hidden forces shaping today’s media and marketing landscape. Tailored for the dynamic and diverse communities of South Central Los Angeles, this gathering brings together small business owners, entrepreneurs, students, young professionals, community leaders, and curious minds eager to understand how modern marketing subtly drives perception, behavior, and culture.
Through insightful presentations, real-world case studies, and interactive discussions, attendees will explore how algorithms, branding, influencer culture, and digital storytelling impact everything from consumer choices to community narratives. Whether you’re building a business, navigating your career, or working to uplift your community, this event will empower you with the knowledge and tools to see beyond the surface—and to market smarter in a media-saturated world.
How does marketing shape our choices, beliefs, and communities?
Join TEDxSouthCentral for “The Invisible Influence,” a powerful salon-style gathering that explores the hidden forces behind today’s marketing landscape. We’re creating a space for honest, community-centered conversation between industry professionals and the public—right in the heart of South LA.
Expect a lively panel discussion, interactive Q&A, and meaningful exchanges with creatives, students, entrepreneurs, and marketers working at the intersection of media and culture.
Together, we’ll explore:
- The psychology of persuasion and attention
- Ethics and transparency in advertising
- Data-driven storytelling and audience targeting
- How marketing can be used for community empowerment and positive change
🎤 What to Expect:
- Panel discussion featuring leading voices in branding, advertising, and strategy
- Audience Q&A and dialogue on the ethics and influence of modern marketing
- Time to network and connect with purpose-driven professionals and creatives
- Delicious food and drinks available for purchase from our venue sponsor, Highly Likely
🍴 Note:
This is a dine-in event! Guests are welcome to purchase food and beverages from Highly Likely throughout the evening.
🎟️ Tickets:
Donation-based – Suggested $25
Seating is limited. Open to the public.
🎤 Meet the Speakers
Gain real-world insights from industry leaders shaping the future of marketing, branding, and storytelling.
CJ Pasley
Account Director, Spike DDB | Program Director, Marcus Graham Project
With over a decade of experience across advertising, tech, and education, CJ Pasley bridges strategy with heart. At Spike DDB—Spike Lee’s creative agency—he helps brands speak with purpose and authenticity. As Program Director at the Marcus Graham Project, CJ is also helping train the next generation of diverse marketing leaders. Expect fresh perspective, honest storytelling, and a deep understanding of what it takes to move audiences—and culture.
Learn more about CJ: https://www.linkedin.com/in/claytonpasleyjr/
Denicia Danielle
Creative Director | Social Media Strategist | Content Producer
Denicia is a multifaceted creative who brings marketing campaigns to life through compelling content and culturally relevant storytelling. Her work spans beauty, fashion, sports, and consumer brands—including Sephora, Liquid I.V., the Lakers, and the Dodgers. With roots in San Diego and a career built in LA, Denicia offers practical insight into building digital presence, engaging audiences, and staying authentic in a crowded market.
Learn more about Denicia: https://deniciadanielle.com/
Ty Jenkins
Communications Planner, Saatchi & Saatchi | 2023 Rising Star Award Winner
Ty Jenkins is a rising voice in brand strategy, known for blending data, culture, and creativity to build campaigns that connect. At Deutsch LA, he’s led national work for Walmart+ and Nerdwallet, earning accolades like the 2023 Rising Star Award and a spot in the 2024 AdColor Futures cohort. From launching diversity initiatives in higher ed to breaking into advertising through the Marcus Graham Project, Ty brings sharp insights and purpose-driven storytelling to Saatchi & Saatchi where he continues his work for Toyota.
Learn more about Ty: https://www.linkedin.com/in/tyler-j-975a06109/
💡 About TEDxSouthCentral:
TEDxSouthCentral is an independent TEDx chapter amplifying the voices, ideas, and innovation of South Los Angeles and beyond. Our salons are intimate, interactive events designed to foster conversation, challenge perspectives, and spotlight the thought leaders shaping our shared future.
