DEUTSCH LA LAUNCHES FREE, BRAND-BUILDING PROGRAM “BLACKNESS IN FULL BLOOM” FOR LOCAL, BLACK BUSINESS OWNERS AND ENTREPRENEURS
Leading Ad Agency to Host Virtual Branding Workshops Designed to Amplify Black-Owned Businesses in Los Angeles
LOS ANGELES, Calif., March 2, 2021 — Deutsch LA, one of the largest advertising agencies on the West Coast, today announced the public launch of its free four-week virtual brand building program, “Blackness in Full Bloom.” Designed to assist and amplify Black-owned businesses in LA, the program is now accepting applicants to participate in its Spring program beginning April 1.
Blackness in Full Bloom was first introduced in February 2020. Founded by former and current Deutsch LA executives, Maya Thompson, Gurbani Chadha and Justin Brown – the program aims to support local Black entrepreneurs and arm them with the tools to help their businesses fully “bloom.” By providing access to world-class marketing expertise and resources, Blackness in Full Bloom consists of weekly, two-hour virtual workshops covering different facets of marketing, such as: branding, design, paid and earned media and content production.
“After launching this initiative during Black History Month last year, we quickly realized the importance of making this an ongoing program to continually uplift and support Black businesses in Los Angeles,” said Kim Getty, CEO of Deutsch LA. “As an agency, we draw inspiration from Los Angeles, while also finding ways to contribute to and magnify its cultural richness in all that we do. Blackness in Full Bloom helps us achieve this ina unique way by assisting Black entrepreneurs thrive in a city we all call home.”
In February, the program’s first cohort was hosted in-person at Deutsch LA’s Playa Vista office with Cazza, natural hair care products, Behind the Sneaker, a platform highlighting creatives and culture and Nappily Natural Apothecary, a health and beauty store. Due to the pandemic, its next iteration was hosted virtually inDecember with wine distributor O&M Wines and organic gardening company, The Plant Plug LA.
Added Ozborne Williams, co-owner of O&M Wines: “Blackness in Full Bloom provided me with impressive resources and tools that I’ve been able to implement immediately. It was super valuable to work hands-on with Deutsch LA team members and understand how simple marketing techniques can better my brand and attract new social media followers that we easily converted into customers. I’m still in disbelief that this was a free program!”
For the first time, Deutsch LA is expanding the program by accepting applicants via online registration. Blackness in Full Bloom is now open to Black-owned business owners and entrepreneurs in the greater Los Angeles area. Register for free online at Deutschla.com/Blackness-In-Full-Bloom. For more information, visit www.deutschla.com/blackness-in-full-bloom/
ABOUT DEUTSCH LA
Deutsch LA is a culturally shaped, data-inspired creative studio. Based in Los Angeles, Calif., Deutsch LA keeps brands ahead of what’s next by working at the intersection of entertainment, technology and culture. With Hollywood’s creative legacy as its backdrop and the ingenuity of Silicon Beach at its core, Deutsch LA supports blue-chip brands such as Walmart, Taco Bell, Dr Pepper, H&R Block, Georgia-Pacific, Lowe’s, Bayer, Nintendo, PetSmart, Snapple and more. The agency’s integrated, multi-disciplinary approach includes business intelligence, design, media, production, strategy and technology; its in-house production studio, Steelhead, is the largest agency-owned facility in the country. Deutsch LA has been named one of the most innovative companies in advertising by Fast Company and has regularly appeared on Advertising Age’s Agency A-List. For more information, visit www.deutschla.com or follow us on LinkedIn, Twitter, and Instagram.
