Created as “The Tequila for Women,” Geneba Tequila, an innovative empowerment brand, offers an elegant, high-quality tasting experience with a bold mission to Gather, Grow and Give to women.
CHICAGO, Feb. 26, 2025 /PRNewswire/ — Introducing Geneba Tequila: a premium tequila brand thoughtfully crafted with women in mind, delivering a uniquely sophisticated sipping experience. Made from 100% blue agave sourced from the Highlands of Jalisco, Mexico, Geneba Tequila is all-natural and free of additives, sugar, and gluten. With its bold and empowering mission, Geneba Tequila is set to revolutionize the spirits industry by redefining tequila as an elegant, refined drink—perfectly smooth for sipping in a wine glass or enjoying on the rocks.
“I am very excited to debut Geneba Tequila. A dream over a decade in the making, our brand gives women a tequila that speaks to our sophistication and resilience,” states IngridLaVon, the founder of Geneba Tequila. “We’ve created a smooth, all-natural, sippable tequila that is pleasing to the palate and celebrates the beauty and strength of femininity–in every aspect of the tequila and the brand.”
Conceived in 2012, Geneba Tequila’s founder, IngridLaVon found herself seeking a healthier, more natural drink option with less sugar. Yet after experiencing various tequilas, none delighted all her senses nor catered to her as a woman with a refined palate—a palate that no longer included shot glasses. IngridLaVon set out to create an elegant, ultra-premium tequila for women that is great-tasting and without additives or dyes. Reimagining a smooth, effortless experience, IngridLaVon crafted a tequila meant for savoring in a wine glass or on the rocks, and Voila! Geneba Tequila was born.
Geneba Tequila is named in honor of the founder’s late mother, Geneva, who epitomized empowerment, resilience, and timeless elegance. The brand even has her mother’s image subtly woven into the logo. “I chose to name the tequila the Spanish version of my mother’s name to honor the rich tradition and authenticity of tequila,” explains IngridLaVon. “Many people don’t realize that tequila, by law, must originate from Mexico to be labeled a tequila. The name Geneba pays homage to this heritage.”
Refined and Sippable
Geneba Tequila is available in two distinct varieties—Blanco and Reposado:
- Blanco: Double-distilled, the Blanco is bottled immediately and offers herbal notes of cooked agave, mint, green pepper, spearmint and lime– leaving a cool, refreshing finish. Perfect for sipping in a wine glass, it’s a delicate, smooth tequila for any occasion.
- Reposado: Aged 9 months in medium-toasted American oak barrels, the Reposado boasts notes of vanilla, cinnamon, red apple, and chocolate. Whether neat or chilled, it is a treat to be savored by those who appreciate subtle sophistication.
Beautiful to Behold
Before savoring the refreshing taste of Geneba Tequila, the experience begins with its sleek, curvaceous bottle highlighted by luxurious gold accents. “We wanted a bottle that looks stunning on the shelf, on the table, and in the hands of a woman,” says Ingrid LaVon.
Empowerment in Every Pour
Geneba Tequila is not just a brand—it’s a movement. Dedicated to empowering women, Geneba Tequila’s mission, “Gather, Grow & Give,” centers on uplifting women in the form of personal development, as well as supporting families with mothers battling cancer through its GenebaCares foundation. GenebaCares will host its first course, the “Dreams to Dollars” Masterclass in honor of Women’s History Month in March. Scan the QR code on the bottle for details on classes and events.
Powerful Representation
Geneba Tequila is proud to be represented by the esteemed law firm Plummer Carlyle Williams LLP, supported by Attorney Tabetha D. Plummer. Plummer is known for representing successful athletes and well-known celebrities and has a strong commitment to helping develop and elevate her clients both professionally and personally.
A Spirited Welcome
Within 48 hours of its launch, Geneba Tequila sold over 150 bottles. It’s also been named one of “10 Black-owned Brands to Watch” by The Spirits Business. In March, the celebration continues with a series of gatherings and tastings.
About Geneba Tequila
The tequila for women, Geneba Tequila was founded by IngridLaVon, a 25-year Corporate Executive in Chicago, Illinois. The first of its kind, Geneba Tequila is a bold, empowering brand crafted for the confident woman to enjoy in a wine glass or on the rocks. Geneba Tequila is one of few tequilas created by an African American woman and distilled with a woman in mind. Committed to its mission to gather, grow and give, Geneba Tequila empowers women through its GenebaCares foundation and personal and professional development accessed via the QR code on each bottle. A legacy family brand, Geneba Tequila is named in honor of the founder’s late mother and managed by the founder’s husband and Chief Operating Officer, Lynn Woolfolk, Jr. Geneba Tequila is available for purchase in 39 states online at www.GenebaTequila.com, and at select restaurants and retail locations in Illinois. To inquire about carrying Geneba Tequila at a restaurant or retail location, email info@genebatequila.com.
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Anita Lane
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