Black Business San Fernando Valley

Fairfax District

Written by: Toiah Gordon

The Fairfax District in Los Angeles is known for the Farmer's Market, The Grove, CBS Television City broadcasting center, the Los Angeles Museum of the Holocaust in Pan Pacific Park, and Fairfax Avenue restaurants and shops.

The first inhabitants of the area that would come to be known as Fairfax were the Tongva group of Native Americans who inhabited the Los Angeles Basin and the Southern Channel Islands. By the 1920’s, most pockets of Los Angeles were segregated and only allowed home ownership by white Angelenos. Many of the Jewish population in the city who had previously resided in Eastside neighborhoods moved to the area around Fairfax Ave prior to World War II, establishing delis, restaurants, kosher butchers, bakeries, and fish markets.
In July 1934, a dozen farmers and a few other merchants parked their trucks at the corner of 3rd & Fairfax and sold their fresh produce from the back of the trucks. By 1948, the Clock Tower became an icon at the thriving market, which still stands as a beacon, in the middle of the largest farmer’s market in Los Angeles.

Gilmore Stadium was built in May 1934 as a multi-purpose stadium, surrounded by Beverly Boulevard, Fairfax Avenue and Third Street. It was the home to Los Angeles’s first pro football team, called the Los Angeles Bulldogs. The stadium was demolished in 1952 & the land was used to build CBS Television City. The facility has been used to tape several shows both for CBS and other entities, the most notable being The Price is Right.

One of the main attractions in the Fairfax District, is the renowned outdoor mall, The Grove. Constructed right next to the Farmers Market, The Grove has become one of the biggest tourist attractions in all of California, with 18 million visitors a year. This number outperforms even Disneyland, which is quite interesting considering that, the design of The Grove is to bring you into a Disneyland-like environment. The Grove also has the largest Barnes & Noble bookstore on the West Coast, an Apple store, AMC movie theatre (coming soon), Topshop & several other interesting retailers including restaurants and specialty shops.

One of the best restaurants in the Fairfax area is Blu Jam Café. Only breakfast and lunch are served at Blu Jam. Breakfast is served all day. The Chef Kamil Majer believes in cooking with only the freshest food & finest ingredients. There are no dishes with corn syrup or artificial flavors. Blu Jam prepares dishes with brown cage-free eggs. Also, their meat & seafood do not have antibiotics or added hormones. Their signature breakfast staple is the Crunchy French Toast and an absolute must try.
Sweet Chick is another delectable restaurant. Sweet Chick was started by Hip Hop Artist turned celebrity Restauranter Nasir Jones, better known as Nas. He says that the restaurant's hallmark dish, fried chicken and waffles, traces its origin to the African-American jazz clubs of New York's Harlem. "Years ago in New York City, the nightlife in Harlem alone would go to the wee hours of the morning," Nas says. "People wanted to enjoy fried chicken, but it's also morning time. It's time for breakfast. Somehow those dishes wound up being the same dish It's always been a New York thing." My favorite meal at Sweet Chick is the classic fried chicken & fluffy waffles. I particularly enjoy my waffle drizzled in their signature strawberry butter. They also have several vegan/vegetarian options to choose from.

By the late 2000s, Fairfax had also become a destination for people interested in skateboarding, hip-hop, or street culture. Celebrities, artists, designers, locals, and tourists all visited the neighborhood to shop or hang out. Special product releases and Black Friday blowout sales generated lineups that snaked down the block. Thousands of people flooded the street for block parties thrown by the brands. Music videos were shot there. Odd Future, Tyler the Creator and Seth Rogen are just a few of the celebrities that spent significant time at the various shops in the Fairfax district. It was a place where anybody who was into skateboarding and streetwear wanted to be. While some of the stores have changed, it is still a destination for unique sneakers, streetwear & trendy items.
All in all the Fairfax district is 1.23 miles of food, fun, shopping and history. Anyone could visit this destination several times & experience something exceptional at every stint.