Connect with us

Hi, what are you looking for?

News

Entrepreneur Nic King Launches First Black-Owned Cereal Company

Nutrition + taste + community outreach = Legacy Cereal

PRNewswire/ — Eating breakfast together whether at home with your family, or in the classroom with your peers, has always been a way to start the day. Why not start off with Proud Puffs! A product inspired by one man’s journey to make a positive impact in our diverse culture. In 2020 Nic King launched the first black-owned cereal company in the US Legacy Cereal Company one of the biggest emerging startup brands in the last few decades.

After the George Floyd protests, Nic King wanted to find a way to amplify black representation. After a dream one morning he searched online for a Black owned cereal brand and nothing came up, so he decided to start his own company, Legacy Cereal, through Legacy Cereal Nic launched Proud Puffs a cereal that promotes empowerment through its inclusive artwork and uplifting word search. In 2019, Black entrepreneurs were thriving. Despite challenges like a lack of venture capital funding compared to non-black counterparts, Black businesses were flourishing. Then Covid-19 happened. The pandemic ravaged Black-owned businesses causing them to be twice as likely to shut down compared to white businesses. Despite these frightening facts, Nic King decided to pursue social entrepreneurship in the middle of the pandemic.

King is the creator of Proud Puffs cereal, a vegan, gluten-free chocolate-flavored cereal. King shared “there were no minorities that occupied this space, which also ties into another big point for me about the lack of representation. Besides a Wheaties box, the types of brands we had before Proud Puffs showing black representation were Uncle Ben and Aunt Jemima something new and relevant was well overdue, especially a product that we own.”

May 2021 Legacy Cereal Company launches their first annual Legacy Cereal HBCU Scholarship. Part of Legacy Cereal Company’s mission is to inspire future black entrepreneurs by offering college scholarships so they can manifest their dreams. 

Part of Legacy Cereal Company’s mission is to inspire future BIPOC (Black, Indigenous and People of Color) entrepreneurs by offering college scholarships so they can manifest their dreams.

Advertisement. Scroll to continue reading.

“The vision for Legacy Cereal Company is not only to be a leading cereal brand with high nutritional value, but also an incubator and accelerator program for future BIPOC consumer packaged goods founders. We look forward to taking our experience and making it easier for the next generation,” said Nic King, CEO and Founder of Legacy Cereal Company.

 

https://www.ProudPuffCereal.Com

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Featured

Event

Welcome to our Summer Soulstice Seminar! Join us for a day of relaxation, rejuvenation, and self-discovery. This in-person event will feature a workshop, dance...

Business Highlight

Nation’s Largest Black-Owned Bank Pioneers Artificial Intelligence Tool to Close the Racial Wealth Gap OneUnited Bank, the nation’s largest Black-owned bank, unveils WiseOne┬« Insights, a revolutionary...

You May Also Like

TV

OWN: Oprah Winfrey Network announced  an all-new relationship series that takes online dating into the real world, THE NEVER EVER METS, which will premeired...

Event

Netflix is once again gathering the biggest stand-up acts around the world in one city to take the art of making jokes extremely seriously....

Event

Michael Twitty Presents: A Koshersoul Pop Up Join James Beard and National Jewish Book Award winning chef, author, and living historian Michael Twitty for...

Event

Literature Noir is hosting our first book swap event! Join us at Reparations Club, bring a book you love or don’t mind breaking up...