This week Nike opened a new Community store in L.A.’s Watts Neighborhood and will be a center for sports, culture and advocacy. The Watts Community Store, located on the southwest corner of 97th Street and Alameda Street, hired 85% of its staff from within three miles of the store, highlighting Nike’s commitment to the location community.
Nike and the store have also committed to giving back to local organizations through partnerships with Mamba League; Students Run LA; Street Soccer USA; Everybody Dance; Girls, Inc. Los Angeles; Peace Players and Jr. Drew League as well as volunteer engagements with the Boys & Girls Clubs in Jordan Downs and Nickerson Gardens.
During Mamba Week, Nike will champion Kobe’s legacy and the Mamba Mentality that so fittingly represents the athlete and the man through three key efforts: providing a $1 million donation to the Mamba and Mambacita Sports Foundation, amplifying Kobe’s message through the Mamba League and extending Kobe’s legacy of inspiration and innovation through select Kobe products.
